Jazzy Rao

The Work

I’ve been a design intern and designer at Apartment List, an AI-driven rental platform. I’ve strengthened brand refresh initiatives, redesigned web pages to enhance user experience, produced high-impact marketing assets to boost SEO, and pushed product launches to drive engagement.

Focus

Brand Design

Marketing Design

Web Design

Visual Design

B2B/B2C

Brand Design

Marketing Design

Web Design

Visual Design

B2B/B2C

Visual Language Refresh

This refresh is an ongoing effort to create a unified design system to transform the home-search experience for B2B and B2C audiences. Guided by vibrant, refined simplicity, it reflects the joy of finding a home while supporting Apartment List’s shift to a tech-enabled operational partner.

For B2B, the product-focused, tech-forward aesthetic highlights AI solutions and platform tools. For B2C, bold, "living in the moment" photography captures the excitement and authenticity of renting.

The goal is to strengthen trust, simplify experiences, and solidify Apartment List’s leadership in the rental ecosystem.

B2C

B2B

Other selected works

Noise Complaint

Noise Complaint is a branded podcast designed to inform and influence multifamily professionals while expanding Apartment List’s industry presence. The visual identity — including cover art, social templates, and merchandise — was crafted to feel bold, modern, and credible, reinforcing the company’s research, technology, and platform innovation.

Built for scalability and cross-channel consistency, the system strengthens brand affinity and positions Apartment List as a trusted voice in the rental ecosystem.

Meta Ads

I worked with the Performance Marketing Manager to create Meta ads focused on boosting user engagement and trust. The ads included renter testimonials, customizable search filters, and promoted the platform's all-in-one rental solution.

We ran A/B tests on various filters and targeting options, such as pet-friendly vs. non-pet-friendly apartments and visuals with or without people. The results helped us refine the strategy, improving ad performance and conversion rates.

LinkedIn Posts

I designed LinkedIn posts for various events, blogs and campaigns, creating engaging content to promote Apartment List’s initiatives and strengthen their professional network.

Lea

I worked alongside the head of marketing to develop new branding for Apartment List's sub-brand, Lea, a GenAI sales agent.

Our goal was to create a brand that highlighted Lea's omnichannel AI features. The logo features a clover-like shape with a subtle chat bubble integration, inspired by Lea's four communication channels: email, chat, text, and voice.

The branding focuses on a visual representation of AI technology, emphasis on communication, consistency across all touchpoints, and a scalable design system.

View launch video here!

I worked alongside the head of marketing to develop new branding for Apartment List's sub-brand, Lea, a GenAI sales agent.

The branding focuses on a visual representation of AI technology, emphasis on communication, consistency across all touchpoints, and a scalable design system.

View launch video here!

Next Project: Yelp