Waymo is an autonomous driving technology company. It offers driverless ridesharing through Waymo One. Waymo has spent most of its history on research and development, but as it moves into the commercial space, it’s working to redefine its brand and better connect with younger customers through its branding and product experience.
We thoroughly analyzed Waymo's ride-hailing competitors and autonomous driving competitors, focusing on brand positioning, personality, visual and verbal identity, and advertising strategies.
Users wants a tailored experience in ways human-driven services can't offer.
Users wanted transparency into the vehicle’s decision-making to build trust in autonomous tech.
While users were excited for autonomous tech, adoption hinged on balancing innovation with approachability to avoid intimidation.
Waymo delivers innovative, tailored ride experiences that feel both futuristic and uniquely yours.
Reliability Evolution
Pick Your "Waymode” lets passengers customize their ride experience with options for lighting, sound, and comfort.
A real-time UI overlay that showcases Waymo’s decision-making process during a ride. The goal is to demystifies autonomous tech by showing how decisions are made, balancing innovation with approachability.
Traffic Signals
A red light or stop sign UI on-screen when Waymo stops at an intersection.
Obstacle Alerts
Dynamic UI bubbles highlight nearby hazards (e.g., “Detected double-parked car – adjusting lane”).
Pedestrian Awareness
Alert riders of nearby road users when opening vehicle doors.
